Online is an extremely cost effective, flexible and measurable media for direct campaigns both B2B and B2C. Well constructed sites and campaigns can generate significant levels of insight and sales.
Organically grown databases can be accelerated when registration
The best results are achieved using an organically grown
database. This requires a consistent effort over time to keep the
new shared content current, fresh and compelling.
Content drives registration
Visitors to the your site may only be browsing, they may not
want to buy right now but they may in future when you put the right
offer in front of them. Give visitors the opportunity to register
for news and offers and their contact name, email address and can
over a period of time build a valuable contacts database.
Registration to organically grown databases can be accelerated when
registration is incentivised.
In-house eCRM platform
Our eCRM platform, MailManager247 is hosted on our
own server infra-structure. Email registrations can be
directed automatically from your website into the MailManager247
database ready for broadcast.
Campaigns are managed through a password protected client admin
area. Within this area clients can manage their databases, populate
content managed email templates and view current and archived
campaign results. Broadcasts range from 1 email to 1M emails.
Broadcasts can be self managed by the client or managed by
Headland e-marketing specialists to ensure optimum
results. You can extend your reach with SMS and PDA
Get in touch to find out
more about our eCRM work.