Search engine optimisation (SEO) is an essential marketing tool for any website if it is to attract visitors to the site other than those who know the URL.
The search engine optimisation programme is an in depth
interrogation of the site.
The ability to drive traffic from a search engine to a website
provides targeted leads which the site can then convert into
All websites that we develop are built considering SEO and
accessibility as priorities and with search engine friendly URL
structures, optimised for launch. Our SEO strategy has been
designed to promote the key aspects of the online presence of our
clients' websites, by first understanding the customer and then
putting SEO strategies in place that drive quality traffic to the
SEO is not a one time project. It is an on-going activity as the
site criteria of the search engines change and you are in constant
competition with the other players in the market for the top
positions. Once a stable organic listing is established,
maintaining and improving the site's organic ranking is achieved
through a consistent level of SEO activity.
We conduct a thorough analysis of the proposed website content:
from domain name to the titles, navigation, page content and
keywords, to ensure the relevance of the page content to the
search. The search engine optimisation programme is an in depth
interrogation of the site and the search engine optimisation (SEO)
opportunities relevant to our client's online brand strategy. Once
the SEO audit is complete we work closely with our clients to
establish the optimum level of SEO activity. This may include page
optimisation, link building or web 2.0 techniques.
Inbound links as positive votes for your website, and keyword
relevant content along with search engine friendly URL structures,
have a significant bearing on your search results. We can work with
you to clarify what this means for your website and online business
and what strategies are available to you.
Get in touch to find out
more about our SEO work.